Missed call
8:42 AM · Portland, ME
Source: phone
Website reviews for service businesses that miss leads
Your website should not drop leads after they hit submit.
I help contractors and local service businesses connect missed calls, weak quote forms, and scattered follow-ups into a simple lead system that works with the tools they already use.
Capture every inquiry
Forms, calls, and booking requests land in one clear place.
Track every quote
Open estimates stay visible until they are won, lost, or followed up.
Follow up faster
Customers hear back before the job slips to another company.
Field lead board
Website, calls, quotes, follow-up
Today
$7.1k
Callback needed
Quote request
Heat pump install · South Portland
Source: website form
Estimate sent
Deck repair · $4,800
Status: quote pending
Follow-up due
3 days since quote
Status: owner notified
Review request
Completed job · Scarborough
Sent after job
Booked job
Friday morning · $2,300
Status: won
New
2
Due today
3
Booked
$2.3k
Value 01
Capture every inquiry
Forms, calls, and booking requests land in one clear place.
Value 02
Track every quote
Open estimates stay visible until they are won, lost, or followed up.
Value 03
Follow up faster
Customers hear back before the job slips to another company.
Where the website fails
The problem is usually what happens after the customer reaches out.
A local service business can have a decent looking site and still lose jobs because calls, forms, estimates, reviews, and reminders are not connected.
Failure 01
The form sends an email, then nothing else happens.
Failure 02
Missed calls wait until someone remembers to call back.
Failure 03
Quote requests do not include enough detail to act on.
Failure 04
Old estimates sit with no reminder or owner.
Failure 05
Reviews are requested only when someone remembers.
Failure 06
Service areas and proof of work are hard to find.
Before and after
Not a prettier brochure. A cleaner route from interest to booked work.
Before
Website as a brochure
- Generic contact page
- Vague quote requests
- Leads buried in email
- No follow-up list
- Reviews scattered around the site
After
Website as a lead system
- Clear quote path
- Better intake questions
- Customer confirmation
- Owner notification
- Follow-up and review prompts
Website + lead capture upgrade
I fix the parts of the website that create or lose leads.
The upgrade improves the front page, quote path, trust signals, and follow-up handoff. I do not rip out working tools just to sell a bigger project. When possible, I connect the website to your existing email, forms, calendar, spreadsheet, CRM, or booking process.
Work list
Practical changes that make the site easier to use, easier to follow up from, and easier to run without expensive software.
- 01Homepage messaging
- 02Calls to action
- 03Quote request forms
- 04Contact flow
- 05Customer trust signals
- 06Service area clarity
- 07Review placement
- 08Lead tracking
- 09Automatic customer confirmations
- 10Follow-up reminders
- 11Existing tool integrations
- 12Low-cost software setup
- 13Custom fixes without a full rebuild
No full rebuild unless it actually makes sense
Most businesses do not need a giant new platform. They need a clean fix that connects the website, inbox, phone calls, forms, calendar, spreadsheets, or CRM they already use. I build custom solutions, but I keep them practical, low-cost, and easy to own.
Workflow
From website visit to booked job.
The customer path should not depend on memory, voicemail, or checking the inbox at the right time.
01
Website visit
02
Quote request
03
Confirmation
04
Owner notified
05
Tracked
06
Follow-up
07
Booked job
Offers
Three ways to start.
Start with a review, upgrade the website path, or fix one deeper workflow.
Option 01
Website Review
Starting at $500
A review of the current website, contact flow, and follow-up process with a prioritized action plan.
Option 02
Website + Lead Capture Upgrade
Starting at $3,000
A focused upgrade to the website messaging, calls to action, quote request flow, and lead capture system. Built around the tools you already use when possible.
Option 03
7-Day Operations Fix Sprint
Starting at $5,000
A focused build of one operational workflow, such as quote follow-up, review requests, reminders, or booking intake. I replace a full system only when it is truly necessary.
Marcus McIntyre / AppIntyre
- Role
- Senior software engineer
- Business
- Founder of AppIntyre
- Focus
- Websites, lead capture, follow-up systems
- Approach
- Custom fixes that integrate with existing tools
- Location
- Maine
About
Built by someone who understands software and local business pressure.
I build practical website and lead systems for service businesses that need quote requests, missed calls, reminders, and reviews handled more cleanly. The work is meant to fit the business, not force the business into a giant new system.
Final check
If the website gets the lead, the system should catch it.
Book a short website review. I will look at the page, the form, the tools you already use, and the follow-up path, then tell you where leads are slipping.